Which luxury bags are worth investing in?
Let’s be honest, we all love to splurge on a stunning luxury handbag. But beyond the instant thrill, wouldn’t it be wonderful if that indulgence turned into a smart investment? Indeed, some bags aren’t just accessories, they’re genuine financial assets! Let’s take a closer look at those coveted models that manage to retain, or even increase, their value over time. Ready to meet the stars of profitability?

The secret behind a “profitable luxury bag”: myth or reality?
You’re probably wondering, can a handbag really be profitable? The answer is yes! Unlike most fashion items that lose value the moment you buy them, a few chosen ones stand out. Why is that? It’s all about a delicate balance of rarity, heritage, flawless craftsmanship, and, of course, desirability. These bags are timeless icons, and demand for them on the resale market often exceeds supply from traditional retail channels.So, which brands should you turn to for a true “investment bag”? In our opinion, three legendary houses rise above the rest.

1. Hermès: the holy grail of resale value
It’s impossible to talk about profitability without mentioning Hermès. It’s no secret, the bags from this French maison are the ultimate benchmark when it comes to value retention. If you’re searching for the undisputed champion of resale worth bags, look no further than Hermès.
The Birkin and the Kelly: untouchable legends
The Birkin and Kelly are far more than handbags, they are myths. Hermès has mastered the art of rarity: endless waiting lists and ultra-selective distribution make them nearly unattainable. As a result, their prices on the pre-owned market can soar well beyond their original retail price.Our tip: Focus on classic sizes (25, 30, 35) and durable leathers in neutral tones, these are safe bets that will always find a buyer in the resale market.
2. Chanel: the timeless elegance that never fades
Chanel epitomizes Parisian chic, and its handbags are another sure investment. The brand regularly increases its retail prices, which means your bag’s value often follows the same upward curve, the very definition of an excellent investment bag.
The Classic Flap Bag and the 2.55: timeless fashion icons
These two quilted classics are the cornerstones of any successful Chanel investment. Recognized worldwide, their desirability never wanes.
- The Classic Flap (Double Flap): This bag has become such a symbol that its resale price has literally skyrocketed in recent years, both in traditional and secondhand markets. Rare editions and seasonal colors are especially sought after. Once again, rarity and desirability make all the difference.
- The 2.55 Reissue: More understated, less hyped, but just as powerful in resale value. As the ancestor of the Classic Flap, its strength lies in its history: this is THE bag that started it all, the original icon later reimagined by Karl Lagerfeld, the brand’s legendary creative director.
Our advice: Go for classic designs in neutral tones, or conversely, exclusive limited editions featuring unique colors or materials. These are the two types of pieces that perform best on the resale market.


3. Louis Vuitton: the monogram canvas, a solid foundation
While perhaps less spectacular in resale gains than the two previous houses, Louis Vuitton remains a must-consider brand for investment purchases. Many of its models boast unparalleled value stability, a perfect choice if your goal is to avoid depreciation on your luxury purchase.
The Speedy and the Neverfull: stability champions
The Neverfull, particularly in monogram canvas, holds its value exceptionally well. Functional, versatile, and timeless, it remains as trendy as ever. The Speedy has also retained its appeal year after year.
These bags may not be the rarest, but they’re always in demand, reliable classics that never go out of style.
In summary : how to ensure a strong resale value
To maximize the potential of your profitable luxury bag, keep these key points in mind:
- Condition is everything: A flawless bag will always sell better. Handle it with care and, if possible, keep its box and dust bag.
- Documentation matters: Hold onto the receipt, authenticity card, and any proof of origin. They inspire buyer confidence and make resale much smoother.
- Play it safe or be bold: Neutral, timeless models are easier to resell, but rare, limited-edition designs in unique colors or materials can sometimes yield even higher returns. Rarity often drives value.
So, what do you think? It seems that luxury and investment go hand in hand. Perhaps the next bag that’s caught your eye is actually a future financial treasure! Quite the stylish justification for a purchase, isn’t it?


Ready to resell your bag ? Choose safety and simplicity!
If you purchased a bag from BrandCo Paris, reselling it is especially rewarding. Here’s what we offer:
- If your item was bought directly on BrandCo Paris’ website (with receipt, of course), we’ll pay you 70% of your original purchase price in cash, or 75% if you choose a store credit to spend on our site.
- If your bag was purchased from one of our authorized partner retailers (with proof of purchase), we’ll offer you 50% in cash, or 70% in store credit on our site.
It’s simple: by buying and reselling through our experts, you maximize the potential and security of your “investment bag.” Go ahead, indulge smartly!
