Everything you need to know about selling your luxury items online
Let’s face it, many of us have let beautiful luxury pieces gather dust in our closets for far too long, whether due to lack of occasion or simply lost interest. Instead of letting them lose value over time, why not give them a second life, and recover a nice sum to invest in another piece or a new project? If that sounds like you, it’s time to sell your luxury items!
Let’s explore how online resale works and discover our best tips to avoid pitfalls and maximize your profit. Ready to declutter your wardrobe?


Classic consignment VS. instant buyout: what’s the difference?
When it comes to selling luxury items online, most people immediately think of the traditional consignment model:
- The seller entrusts their items to a boutique or platform,
- the boutique lists the items for sale at a price that includes their commission,
- and finally, the seller waits patiently for the items to sell in order to receive their share, usually a modest percentage of the final sale price.
The main problem? Long waiting times and low profitability!
On one hand, your money is tied up, since there’s no guarantee of when your items will sell; and on the other, boutiques and resale platforms typically take a hefty commission from the sale price.Fortunately, the days when this was the only way to sell your luxury pieces are over! The solution offered by BrandCo Paris changes the game: we don’t operate on a consignment model, but rather through direct purchase of your pre-loved treasures.
How to sell your luxury pieces online in just 5 steps with BrandCo Paris
Ready to clear some space in your wardrobe and give your accessories a new life? Our unique 5-step process makes selling luxury items online quick, simple, and secure:
Step 1: Tell Us Everything!
Fill out our online form with all the essential details about your items:
- Brand and model: Chanel Classic Flap, Louis Vuitton Speedy, Hermès Birkin, etc.
- Description and condition: Be honest! New, excellent condition, light signs of wear… You can also refer to the BrandCo condition guide available on every product page on our website.
Photos: This is crucial! Provide at least three clear photos per item so our experts can properly evaluate them remotely.


Step 2: Receive an Express Purchase Offer
Our experts review the details (authenticity, condition, market demand) and send you a firm purchase offer within 48 hours. This is a real offer, not just a rough estimate, based on a professional evaluation of your items.
Step 3: Secure Shipping (On Us!)
Accepted our offer? Fantastic! We’ll immediately send you a prepaid, insured shipping label via trusted carriers such as UPS or DHL – you won’t have to pay a thing. Simply pack your pieces carefully, attach the label, and send them off!


Step 4: Authentication and Direct Payment
Once received, our experts perform a final authentication check, a crucial step, as we’re uncompromising when it comes to guaranteeing authenticity for every item we sell. Once your piece is approved, you’ll be notified and paid directly via bank transfer or PayPal.
Pro tips to maximize your resale value
Whether you’re using a traditional luxury consignment service or BrandCo’s instant buyout model, keep these key tips in mind to make the most of your sale:
- Documentation is gold! Keep the original receipt, dust bag, and authenticity card. These items build buyer confidence and can significantly boost your item’s resale value. The more original elements you have, the better your offer will be.
- Condition is everything: A pristine bag will always sell faster and for more. Take good care of your pieces, and if they have any flaws, be honest about them to avoid unpleasant surprises later.
- Classic or bold, every piece has its buyer: Neutral, timeless models are always easier to sell, but don’t overlook rare or exclusive editions. Their scarcity often makes them even more valuable on the pre-owned market.


A special bonus for the BrandCo Paris community
If you’re already part of the BrandCo Paris family, buying and reselling with us, you get extra benefits!
- If your item was purchased directly from the BrandCo Paris website (with the original receipt, of course), we’ll pay you 70% of your original purchase price in cash, or 75% if you opt for a store credit to spend on our site.
If the bag was purchased from one of our partner retailers (with proof of purchase), we’ll offer you 50% of the original price in cash, or 70% as store credit on our site.
So, what are you waiting for? Selling your luxury items online has never been easier, faster, or more secure. Give your forgotten treasures a second life, and make room for your next favorite piece!
