Our story

From a passion to a global vision: who we are, what we stand for, and our promises on the pre-loved ecosystem.

In the glittering landscape of high fashion, where heritage meets hype, few brands have managed to carve a niche as distinctive and trusted as BrandCo Paris.

Our brand has been actively reshaping the second-hand luxury scene for more than 20 years, one authenticated treasure at a time. But behind the pristine leather, impeccable stitching and golden hardware lies a story of hard work, passion, vision, and purpose.

The birth of luxury hunters’ dream

It all started in Rouen, France, in 2006. Two brothers, Nathan and Baptiste, driven by a love for collectibles and a sixth sense for luxury finds, found that hidden gems from small cities pre-owned curated stores would have an enormous appeal in mainstream and leading businesses in large and trend-frenzy cities like Paris, Nice or Monaco.

They began showcasing designer accessories to popular vintage boutiques and fashion history auctions. What started as a passion project quickly gained traction among stylish Parisians and collectors around France seeking exclusive treasures.

By 2011, their vision grew beyond borders. They started distributing their rare finds in London, New York and Hong Kong, creating an extensive expertise for bags and accessories next to the most renowned world experts in the field.

An office in Dublin, Ireland, was established to handle global demand, building an international and multicultural team, and a dedicated website - brandcoparis.com, that would become a haven for discerning collectors around the globe, full of rare pieces, limited editions and unique finds.

Luxury with a conscience

Beyond beauty, BrandCo Paris stands for sustainability. Our brand is a proud advocate of the Slow Fashion movement, proving that reusing high-quality items is fundamental for a better future, while extremely chic and fashionable. We believe pre-loved luxury deserves eternity, one love at a time, and that conscious choices today shape a more responsible tomorrow.

With thousands of pieces available online, BrandCo is on a mission to make pre-loved luxury both accessible and aspirational. Our carefully curated selection ensures that every enthusiast can discover unique items that reflect their personal style while supporting circular fashion.

And we do it at the fairest prices, whether you’re seeking your first designer bag or changing a piece from your collection. By creating a transparent and trustworthy dedicated meeting point, we empower customers to engage with luxury in a smarter, more meaningful way.

A global vision: B2B & B2C

While the house caters to individual lovers of vintage luxury, it has also become a key supplier for the fashion industry’s behind-the-scenes players.

BrandCo Paris is a leading B2B distributor of second-hand luxury accessories, partnering with retailers, marketplaces, auction houses, and global giants across Europe, North America, and Asia. From curated pop-ups, social network interaction and feedback to a seamless e-commerce experience, BrandCo is always rolling closer to its community.

As we look ahead, our focus turns toward innovative phygital projects that blend the best of online and real-world interaction, creating unique, immersive experiences designed to bring fashion fans together and closer than ever, and to build on their input.

We believe every fashion enthusiast in the world should be able to find an affordable piece tailored to their personality and taste, and belong to the ever-innovative Fashion History and allow each piece to live its life to the maximum, creating emotion and love along the way, while bringing people sharing that passion closer together.